Saturday, January 28, 2012

Hipsters and Helvetica


If you're perceptive you'll have already noticed that this blog is written in Helvetica. Why? Because for some reason, hipsters love it. In the 60's there was a big design rebellion against Helvetica because it seemed to reperesent 'the establishment.'. Today it's a universal font, used a lot in mainstream advertising and, like the triangle it's an irony of what the hipster represents.


What did Helvetica Tell You Today?

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